Date

Time

Venue

Tuesday, August 10^th

9.30am to 1.00pm

Meadowlands Hotel, Tralee

Course Aims

To develop a better understanding of social networking sites, how social networking can benefit your business and how to use it to target your market.

Course Content

·         What is social networking

·         The main social networking sites that can benefit your business

·         Which sites to use to target your market

·         Using relevant and credible information relating to your business on social media

·         Social Media and your E-Marketing Plan

·         Social Networking and Your Brand

·         Social Networking as part of your advertising plan/budget.

Learning Methodology

·         Trainer Presentations

·         Workshop based discussion

·         Case Studies

Learning Outcomes

·         Understanding the importance of social networking in your e-marketing plan

·         The ability to target your market daily using social networking

·         Increased online presence and increased awareness

·         Understanding the benefits and features of promoting your business and product on social networking sites

·         Increased customer base, sales leads from the internet

·         Using your brand consistently on social networking sites

·         How to integrate social networking into your advertising plan

Target Audience

Owner/Managers of Small Businesses

Duration

1 Half Day

Trainer

Maeve Barry

Trainer Experience

Maeve works with her clients on developing their online social networks and manages the content for a number of her clients on Twitter, Facebook and various Blogs.

She has delivered training for O’Leary & Associates on how to effectively utilise social networking as part of the marketing mix.